美國凱悅酒店集團的凱悅金護照（Gold Passportof Hyatt）品牌，去年夏天改名為凱悅天地（World of Hyatt）。這個月推出了由 Wolff Olins 設(shè)計的全新標(biāo)志和品牌形象。

凱悅天地（World of Hyatt）是凱悅酒店集團旗下十多個酒店品牌與獎勵計劃的獨立品牌，新標(biāo)志這次真正獨立了，沒有像原來那樣使用凱悅酒店集團的標(biāo)志，而是將World of Hyatt字體置入藍(lán)色方框中。無襯線字體，通過結(jié)構(gòu)的調(diào)整，顯得更加緊湊，粗細(xì)筆畫的筆畫讓它在保留經(jīng)典的基礎(chǔ)上，看上去更加高檔，而不至于沉悶。

Previously known as Gold Passport, World of Hyatt is the rewards program of Hyatt Hotels Corporation and its portfolio of over ten hotel brands. There is not much point getting into a deep explanation: You earn points the more you stay at Hyatt properties, that earn you better status and are redeemable for hotel use or other shopping. The name change was announced last summer and the new program started this month with a new identity designed by Wolff Olins.

這個是舊標(biāo)志，即凱悅金護照（Gold Passportof Hyatt）：

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